How to Find a Terrific Copywriter
If you want to use the internet to generate an income, you'll need a site. If you want that web site to help you be profitable, it needs to be extremely well written. Unless you are a seasoned copywriter yourself, you will want to engage the services of a copywriter to create the text for your website. An expert copywriter can help you generate more money than you could hope to see if you tried to compose the copy yourself. Naturally, not all copywriters are effective. Some are just awesome. Some just wish they had talent and are trying to make a little money because someone told them writing online would be a cinch. Here is how you will be able to know the difference.
Does the copywriter have his or her own site? Any copywriter worth hiring is going to have his or her own web site that contains a bio, a few samples and a resume (and anything else the writer feels like sharing). If the writer has no site, how can they say they can help you with the one you are wanting to put up? Pay attention to the copy used on this site as well. If there are many mistakes, this is not good.
How favorably do you react as you read the copywriter's own text? go to my blog This goes beyond the simple noticing of grammar and spelling errors. Does the web site copy trigger an emotional response read as you are reading it? Does it cause you to warm up to the writer? Does the copy make you want to keep reading and discover more about him or her? Does the website copy make you raring to hire them immediately? Does the copy make you want to run the other way? Does it make you furious? These are all extremely important responses and they require your attention.
Inquire into the copywriter's background a little. Look for reviews on independent web sites and online forums. It's unlikely that you will find any bad reviews on the writer's own website. Search online for the copywriter's name to discover if there are any reviews or personal testimonials that are not run and can't be manipulated by the writer you are checking up on. Examine closely these reviews and testimonials. Ask the writer to give you one or two references. You need to actually contact each reference and get an honest opinion about the writer from each person.
See to it that you spend at least a little time browsing the samples provided by the writer. It is a good idea to request samples beyond the ones that are available on the site. This is particularly vital when you're trying to employ a writer who claims to be an expert in a specific field. If the writing is vague and reads like a I loved this regurgitated Wikipedia article, it is time to move on.
You have a number of options available to you when you're trying to figure out whether or not to hire a copywriter. It's important to do your research and look beyond the writer as a person and find out what you can about his or her reputation and character.